The Korean Society for Journalism & Communication Studies (KSJCS)
[ Article ]
Korean Journal of Journalism & Communication Studies - Vol. 65, No. 5, pp.402-436
ISSN: 2586-7369 (Online)
Print publication date 31 Oct 2021
Received 11 Jun 2021 Revised 28 Sep 2021 Accepted 07 Oct 2021

코로나19(COVID-19) 팬데믹 정보 이용채널과 위험인식, 그리고 행동반응 간의 관계 측정 : 개인적 차원과 집합적 차원의 지각비교를 통해

이완수** ; 최명일*** ; 유재웅****
**동서대학교 미디어커뮤니케이션 계열 교수, 주저자
***남서울대학교 광고홍보학과 교수, 교신저자
****을지대학교 홍보디자인학과 교수
Estimating the Relationships among COVID-19 Pandemic Information Channel Use, Risk Perception, and Behavioral Response : A Comparison of Personal and Collective Perceptions
Wan Soo Lee** ; Myungil Choi*** ; Jae Woong Yoo****
**Professor, Division of Media & Communication, Dongseo University
***Professor, Department of Advertising & Public Relations, Namseoul University
****Professor, Department of Public Relations and Design, Eulji University


이 연구는 글로벌 팬데믹 코로나19에 대한 커뮤니케이션 이용 채널, 위험인식, 그리고 예방행동 변인 사이의 경로와 영향이 개인적 차원과 집합적 차원에 따라 어떤 차이가 있는지 비교분석했다. 이를 위해 먼저 대응표본 t-test를 통해 관련 변인이 개인적 차원과 집합적 차원에 따라 어떤 차이가 있는지, 그리고 경로분석(path analysis)을 통해 관련 변인 사이의 관계 경로와 영향을 측정했다. 분석결과, 코로나19 위험정보를 얻기 위해 개인적으로는 인터넷을 주로 이용한다고 평가한 반면에, 주변 사람들은 신문, TV와 함께 소셜 미디어를 주로 이용할 것이라고 추정했다. 정보를 얻는 수단으로써 소셜 커뮤니케이션에 대해서는 개인 자신과 다른 사람들 간에 차이가 없었다. 코로나19에 대한 위험인식에 대해서는 개인 자신보다 주변 사람들이 위험을 더 크게 지각할 것으로 추정했다. 그리고 행동반응에 있어서도 개인 자신보다 주변 사람들이 사회적 거리두기를 하거나 정부 정책에 대한 분노감을 더 크게 표출할 것으로 추정했다. 정보 이용채널에 따른 위험인식과 예방행동 사이의 확산 경로와 영향을 비교분석한 결과에서는 개인적 차원의 경우 TV 시청을 많이 할수록, 주변 사람들과 대화를 많이 할수록, 그리고 인터넷 이용을 많이 할수록 각각 코로나19에 대한 위험인식이 더 커졌다. 나아가 위험인식이 높을수록 대인 접촉회피가 커졌으며, 정부의 코로나 정책에 대한 분노도 커졌다. 집합적 차원의 경우 TV시청을 많이 할수록, 주변사람들과 대화를 많이 할수록, 그리고 소셜 미디어를 많이 이용할수록 코로나19 위험을 더 크게 지각할 것이라고 추정했다. 집합적 차원에 있어서도 위험인식이 사회적 거리두기와 정부의 코로나 정책에 대한 분노에 정적으로 영향을 미쳤다. 그리고 측정 변인 간의 경로가 서로 유의미한 차이를 보이는지 조절효과를 살펴본 결과에서는 소셜 미디어가 개인 자신이 아닌, 주변 사람들의 위험인식에 유일하게 영향을 미쳤다. 이 연구는 코로나19에 대한 정보 이용 채널별 위험인식과 예방행동 사이의 관계가 개인적 차원과 집합적 차원에 따라 차이가 있는지 살펴보고, 이를 바탕으로 이론적, 실무적 함의점을 논의했다.


This study comparatively analyzed differences in the pathways and influences of usage of channels for communication on the global COVID-19, risk perception, and preventive behavior at the personal and collective levels. A response sample t-test was first performed to estimate differences in related variables at the personal and collective levels, and a path analysis was performed to establish the pathways and influences among the relevant variables. The results showed that in the personal-level analysis, respondents indicated that they used the Internet mainly to find information about COVID-19 risks, but predicted that other people primarily used social media, newspapers, and television. In terms of social communication as a means of acquiring information, no difference was found between the individual respondents and others. Respondents also predicted that others would perceive the risks associated with COVID-19 to be greater than they did. In terms of behavioral response, they predicted that others would avoid contact with others and express a stronger sense of anger toward government policies compared with themselves. At the personal level, comparative analysis of pathways and influences between risk perceptions and preventive behaviors according to information channel showed higher levels of TV viewing, conversations with others, and Internet usage to be associated with stronger perception of COVID-19 risks. Stronger risk perception was associated in turn with increased avoidance of interpersonal contact and anger toward government policies related to the pandemic. In the collective-level analysis, higher levels of TV viewing, conversations with others, and social media usage were associated with stronger perceptions of COVID-19 risks. Risk perception was also found to be positively associated with avoidance of interpersonal contact and anger toward government policies at the collective level. An examination of moderating effects to identify significant differences according to variable pathways showed a significant influence between social media usage and the risk perceptions of others, rather than those of the individual respondent. Theoretical and practical implications are discussed.


COVID-19, information channels, risk perception, behavioral response, impersonal influence hypothesis


코로나19, 정보채널, 위험인식, 예방행동, 비개인적 영향 가설


This paper was supported by Dongseo University, “Dongseo Frontier Project” Research Fund of 2020(DSU-20200009)(이 논문은 2020년도 동서대학교 “Dongseo Frontier Project” 지원에 의해 이루어졌다).


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