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The Korean Society for Journalism & Communication Studies - Vol. 63 , No. 5

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Korean Journal of Journalism & Communication Studies - Vol. 63, No. 4, pp.230-274
Abbreviation: KSJCS
ISSN: 2586-7369 (Online)
Print publication date 31 Aug 2019
Received 12 Apr 2019 Revised 31 Jul 2019 Accepted 05 Aug 2019
DOI: https://doi.org/10.20879/kjjcs.2019.63.4.007

문화적 편향이 기후변화 정책 순응과 지지에 미치는 영향 : 위험인식, 감정, 효능감의 매개 효과 중심 분석
김수진** ; 김영욱***
**이화여자대학교 커뮤니케이션·미디어연구소 연구교수, 주저자 (sjinkim@ewha.ac.kr)
***이화여자대학교 커뮤니케이션·미디어학부 교수, 교신저자 (kimyw@ewha.ac.kr)

The Effects of Cultural Bias on Climate Change Policy Compliance and Support : Mediating Effects of Risk Perception, Emotion, and Efficacy
Soo Jin Kim** ; Yungwook Kim***
**Research Professor, Ewha Womans University (sjinkim@ewha.ac.kr)
***Professor, Ewha Womans University (kimyw@ewha.ac.kr)
Funding Information ▼

초록

본 연구의 목적은 한국인의 문화적 편향과 위험인식의 관련성을 알아보고 기후변화 정책순응과 지지에 대한 영향요인을 검토하는 데 있다. 특히 문화적 편향과 기후변화 위험인식이 유발하는 부정적 감정의 역할을 검토하고 기후변화 정책순응과 지지에 대한 감정과 인지변인의 관련성을 살펴보고자 했다. 연구결과, 문화적 편향에 따른 기후변화 위험인식과 정책순응은 차이를 보였는데, 평등주의가 클수록 기후변화 위험인식은 감소하고 정책순응은 높아졌다. 또한, 운명주의가 클수록 기후변화 위험인식과 정책순응은 감소했다. 부정적 감정은 정책지지에 직접적인 영향을 나타내지는 않았지만, 효능감을 증대시켜 정책순응을 높이는 것으로 나타났다. 본 연구는 위험의 문화이론을 바탕으로 기후변화 이슈에 대한 한국인의 문화적 편향과 위험인식을 관련지어 기후변화 정책순응과 지지에 대한 감정의 역할과 함께 인지 변인의 역할을 검증한 실증 연구로서 의미를 지닌다. 아울러, 기후변화를 둘러싼 한국인의 인식을 이해함으로써 정책 순응과 지지를 위한 전략적 PR 방향을 제시했다는 점에 연구의 실용적 함의가 있다.

Abstract

This study is to aim at articulating the factors affecting the climate change policy compliance and support. Cultural bias and risk perception were proposed as independent variables. In particular, the study examined the role of negative emotions induced by cultural biases and climate change risk perceptions. Cognitive appraisal theory was adopted as theoretical background. Also the study examined the impact of emotional and cognitive variables on climate change policy compliance and support. As a result, it found that climate change risk perception and policy compliance were different according to cultural bias. The greater the egalitarianism, the less perception of climate change risk and the higher the policy compliance. And the greater the fatalism, the less awareness of climate change risk and policy compliance. In addition, negative emotions did not directly affect policy support, but increased self-efficacy and indirectly increased policy compliance. This study incorporating cultural bias and risk perception as critical variables in policy support, has practical implications in that it provides a strategic communication direction for policy compliance and support by understanding Koreans' perceptions toward climate change.


Keywords: cultural bias, climate change risk perception, policy compliance, emotion, efficacy
키워드: 문화적 편향, 기후변화 위험인식, 정책순응, 감정, 효능감

Acknowledgments

이 논문은 2017년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임 (NRF-2017S1A5B5A02026015).


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