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The Korean Society for Journalism & Communication Studies - Vol. 64 , No. 5
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Korean Journal of Journalism & Communication Studies - Vol. 64, No. 5, pp. 193-247
Abbreviation: KSJCS
ISSN: 2586-7369 (Online)
Print publication date 31 Oct 2020
Received 12 Jun 2020 Revised 28 Sep 2020 Accepted 05 Oct 2020
https://doi.org/10.20879/kjjcs.2020.64.5.006

다매체 환경에서 뉴스 이용자의 뉴스 선택 과정과 유형
강주현*
*부산대학교 미디어커뮤니케이션학과 강사 (kmunhak@hanmail.net)

News User's News Selection Process and Type in a Multiple-Media Environment
Ju Hyun Kang*
*Instructor, Dept. of Media & Communication, Pusan National University (kmunhak@hanmail.net)
초록

이 이 연구는 다매체 환경에서 뉴스 이용자들의 뉴스 매체와 콘텐츠를 선택하는 이유와 과정, 뉴스 이용 유형과 속성을 알아보았다. 이를 위해 20대부터 60대까지 뉴스 이용자 13명을 대상으로 심층 인터뷰를 실시한 후 근거이론 방법으로 분석했다. 뉴스 이용자들의 뉴스 선택 과정을 보면 뉴스 이용자들의 사회적 조건/맥락이 뉴스 매체나 콘텐츠 선택에 영향을 미치고 있었다. 뉴스 매체 선택은 성장 환경에서 주로 이용했던 매체 이용 습관, 각자의 사회 활동 공간에서 접근의 용이성이 영향을 주었다. 뉴스 이용자의 콘텐츠의 선택은 뉴스 이용자와 뉴스 관련성, 신뢰도 같은 뉴스 전문성, 뉴스 이용자와 뉴스의 정치적 성향이 변수가 되었다. 뉴스 이용자들은 뉴스를 이용하며 적극적 정보 탐색, 특정 뉴스 콘텐츠 기피, 편향적 뉴스 이용, 공유를 통한 확산 등의 행동이 나타났다. 이런 과정을 통해 뉴스 이용자들은 기존에 이용하던 미디어를 지속적으로 이용하기도 했지만, 다른 뉴스 매체와 병행하거나 대체가 이뤄지기도 했다. 한편, 뉴스 이용자들의 뉴스 이용 유형은 오락 소비형, 생활 정보형, 두루 탐색형, 확증 편향형이 있었다. 생활 정보형/두루 탐색형 뉴스 이용자들은 익숙한 매체를 주로 이용하고, 추가적인 정보가 필요할 때 다른 매체를 보조적으로 활용했다. 반면 오락 소비형/확증 편향형 뉴스 이용자들은 주로 이용하는 뉴스 매체나 플랫폼이 경우에 따라 달라지곤 했다. 뉴스 매체의 편리성이나 뉴스 콘텐츠의 흥미가 오락 소비형 뉴스 이용자들의 매체나 플랫폼 이동에 영향을 주었다. 하지만 확증 편향형 뉴스 이용자들은 정치적 관점에 따라 뉴스 매체나 플랫폼을 선택했다.

Abstract

This study investigated the reasons and processes of news selection, in which users chose news media and content in a multiple-media environment. And this study examined what type of news users use and what its specific attributes are. To this end, this study conducted in-depth interviews with 13 news users in their 20s to 60s, and analyzed the results using the grounded theory method. According to the research results, the news selection process of news users was heavily influenced by the characteristics of the media and news content. Further, it was found that the social conditions and social contexts of news users were affecting the selection of news media and content. The media selection process was mainly influenced by the media usage habits, that were adopted in the process of growth, and the ease of access in individual's social space. In other words, familiarity from childhood, the characteristics of the environment and social space, and the value of the news influenced media selection. In addition, the choice of news content was influenced by the relevance of the news to users, reliability of news, and political inclination. News users actively search for information, avoid specific news content, use biased news, and spread news through sharing. Through this process, news users continued to use and combine the existing media but there was also a shift to other news media. The types of news users' use of news were found to be Entertainment news type, Life Information news type, Navigational news type, and Confirmation-biased news type. News users of Life Information/Navigational news type mainly use the existing media rather than the new media, and they use new media as a supplement when additional information is needed. the users of Entertainment/Confirmation-biased news type have a high probability that the media or platform mainly used depends on the news content. For Entertainment news type news users, the convenience of the news media or their interest in the news could influence the choice of the media or platform. Confirmation-biased news users were able to change news media or platforms according to their political views and the political party they supported. Through this study, news user's news selection process can appear in a variety of ways depending on the social context. And it is not an unconditional flood of sensational news that enhances the competitiveness of news in a multiple-media environment. Instead, it is necessary to provide news content suitable for individuals by examining the selection process and type of news users.

KeywordsNews selection process, News use type, Social context and media use, Use and gratification, News repertoire
키워드: 뉴스 선택 과정, 뉴스 이용 유형, 사회적 맥락과 미디어 이용, 이용과 충족, 뉴스 레퍼토리
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