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The Korean Society for Journalism & Communication Studies (KSJCS)
[ Theory Method ]
Korean Journal of Journalism & Communication Studies - Vol. 62, No. 6, pp.219-246
ISSN: 2586-7369 (Online)
Print publication date 31 Dec 2018
Received 13 Oct 2018 Revised 30 Nov 2018 Accepted 03 Dec 2018
DOI: https://doi.org/10.20879/kjjcs.2018.62.6.008

오보와 정정보도가 기사 속 인물에 대한 인상 형성과 변화에 미치는 영향 : 사진과사진속감정의역할을중심으로

이재신**
**중앙대학교 미디어커뮤니케이션학부 교수 tjslee@cau.ac.kr
The Influence of False and Correction Reports on Impression Formation and Change : Focusing on the Role of the Photograph and the Emotion Expressed
Jae-Shin Lee**
**Professor, School of Media·Communication, Chung-Ang University tjslee@cau.ac.kr

초록

본 연구에서는 오보와 정정보도의 인물과 사진 속 감정이 기사 속 인물에 대한 인상의 형성과 변화에 미치는 영향을 실험을 통해 살펴보았다. 연구에서는 두 번의 실험을 진행하여 기사 속 사진의 존재여부(실험1)와 사진 속 감정(실험2)이 인상 형성과 이후의 변화에 미치는 영향을 살펴보았다. 연구결과는 정정보도가 모든 실험 조건에서 오보로 인해 형성된 인상을 긍정적으로 변화시킨다는 것을 보여주었다. 특히 오보와 정정보도에서 모두 사진을 보여주거나(실험1) 기사 내용에 부합하는 감정을 표현하는 사진을 제공하는 경우에(실험2) 기사 속 인물에 대한 부정적 감정이 가장 크게 감소했다. 이와 달리 인지적 인상 평가는 두실험에서 사진과 감정에 의해 상대적으로 적은 영향을 받는것으로 나타났다.

Abstract

The purpose of this study is to investigate the effects of photographs of victims in correction articles on emotional and cognitive impression formation and change. In this study, two experiments were conducted to examine the influence of the presence of photographs in the article (experiment 1) and the directionality of emotions in the photographs (experiment 2) on impression formation and subsequent impression changes. The results of the study showed that the correction articles positively changed the impressions formed by the observers under all experimental conditions. Especially, the negative impression was decreased when the photographs were provided both in the false report and correction articles and when the negative pictures were provided in the false report and when the positive photographs were provided in the correction report. In contrast, cognitive impression evaluation was relatively less affected by photographs.

Keywords:

false report, impression formation, social categorization, first impression, fake news

키워드:

오보, 인상형성, 사회적분류화, 감정적판단, 가짜뉴스

Acknowledgments

이 논문은 2017년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임 (NRF-2017S1A5A2A01025459)

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