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The Korean Society for Journalism & Communication Studies (KSJCS)
[ Article ]
Korean Journal of Journalism & Communication Studies - Vol. 66, No. 6, pp.271-306
ISSN: 2586-7369 (Online)
Print publication date 31 Dec 2022
Received 16 May 2022 Revised 28 Nov 2022 Accepted 01 Dec 2022
DOI: https://doi.org/10.20879/kjjcs.2022.66.6.008

정치적 성향이 일치하는 정치뉴스의 감정적표현 정도가 뉴스품질 및 신뢰도 평가에 미치는 영향 : 각성 및 정치토론의 조절효과를 중심으로

오해정*** ; 최지향****
***MBC 기자 rosy217@naver.com
****이화여자대학교 커뮤니케이션‧미디어학부 부교수 choi20@ewha.ac.kr
The Effects of Emotional Expression in Ideologically Congruent Political News on the Evaluation of News Quality and Credibility : The Moderating Role of News Users' Arousal Level and Political Discussion
Hae Jung Oh*** ; Jihyang Choi****
***Reporter, MBC rosy217@naver.com
****Associate Professor, Ewha Womans University, corresponding author choi20@ewha.ac.kr

초록

본 연구에서는 기존 제도권 언론에서 금기시했던 뉴스에서의 감정적표현이 뉴스이용자들이 뉴스 품질과 신뢰도를 평가하는데 어떠한 영향을 미치는지 분석했다. 뉴스에서의 감정적표현은 특히 특정 이념 성향을 띠는 정치뉴스를 소비할 때 더 큰 역할을 할 가능성이 있는 만큼 본 연구에서는 정치적 성향이 일치하는 정치뉴스에 초점을 맞췄다. 구체적으로 연구자들은 뉴스에서의 감정적표현이 실제로 뉴스이용자의 높은 각성을 불러일으켰을 때 뉴스이용자가 뉴스 품질과 신뢰를 평가하는데 어떠한 영향을 미치는지, 또한 뉴스이용자가 평소 정치 토론을 하는 정도에 따라 이 결과가 어떻게 달라지는지 분석했다. 분석 결과 첫째, 뉴스이용자들은 감정적표현 정도가 높은 정치 뉴스보다 감정적표현 정도가 낮은 정치 뉴스의 뉴스품질과 신뢰도를 더 높게 평가했다. 감정적표현 정도가 낮은 뉴스가 양질의 저널리즘이고 감정적표현 정도가 높은 뉴스는 타블로이드 저널리즘이라고 인식하는 일종의 휴리스틱이 영향을 미쳤을 가능성이 있는 것으로 해석된다. 둘째, 뉴스이용자가 감정적표현 정도가 높은 정치뉴스를 소비해 높은 각성을 경험할 경우 뉴스 품질과 신뢰도를 더 높게 평가했다. 뉴스이용자들이 정치뉴스를 보고 각성을 느낄 경우 자신이 지향하는 정치적 성향과 같이 가장 중요한 신념을 더 공고히 하려는 경향이 더 강하게 나타나 자신의 정치적 성향과 일치하는 뉴스의 품질과 신뢰도도 더 높게 평가했을 가능성이 있다. 셋째, 각성 상태에서 자신의 정치적 성향과 일치하는 정치뉴스의 품질을 더 높게 평가하는 경향은 평소 정치 토론을 많이 하는 정치적 고관여자들에게서 더 두드러지게 나타났다. 분석을 위해 국내 최대 규모 온라인 패널을 보유한 조사전문기관에 의뢰해 160명을 대상으로 온라인 실험을 실시하였다.

Abstract

We investigated how emotional expression in the news, a long-standing taboo in traditional journalism, affects news consumers’ assessments of news quality and credibility. Given that the effects of emotion are likely to be pronounced in the context of political news consumption, we focused on emotional expression in ideologically congruent political news. We specifically examined the moderating effects of arousal level and political discussion on the relationship between emotional expression in political news and perceived news quality/credibility. Findings show that people perceive the quality and credibility of news to be greater when it contains low levels of emotional expression, as opposed to when it contains a high level of emotional expression. There is a possibility that a heuristic that identifies news with low emotional expression as quality journalism and news with high emotional expression as tabloid journalism has had an impact. Second, when individuals experienced a high level of arousal from the political expression in the news, they perceived the quality and credibility of the news to be higher. When news consumers are aroused by the news, they have a greater tendency to solidify their most important beliefs, such as their political orientation, so they are more likely to evaluate the quality and credibility of news consistent with their political orientation. Third, the tendency to perceive the quality and credibility of news to be greater when they experienced high arousal from the political expression in the news was more pronounced among those who engage in political discussion frequently. In the context of the current news environment where the role of emotion is growing, the findings of this study are significant because we examined how the extent of the actual arousal level elicited by emotionally charged political news influences people’s cognitive evaluation of news. The findings also suggest that emotionally charged political news, which is widely produced and consumed on the YouTube platform, has the potential to mobilize supporters of a particular political orientation. This is the case because the current findings reveal that politically engaged individuals perceive the quality and credibility of emotionally charged news to be high, whereas the general public perceives it to be low. Third, the findings indicate that the prevalence of emotionally charged news in the realm of political news carries the risk of negative outcomes, such as political polarization, while many have noted the positive aspects of emotional expression in the news in terms of increasing audience familiarity and comprehension of news. We conducted an online experiment with 160 participants recruited by a professional polling company.

Keywords:

Political news, Ideological congruence, Emotional expression, News quality, News credibility

키워드:

정치뉴스, 이념적 일치도, 감정적 표현, 뉴스품질, 뉴스신뢰도

Acknowledgments

This paper was based on the first author’s 2021 Ewha Womans University doctoral dissertation(본 연구는 제1저자의 2021년도 이화여대 박사학위 논문을 토대로 작성되었음).

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2021S1A5A2A03068831). 이 논문 또는 저서는 2021년 대한민국 교육부와 한국연구재단의 일반공동연구지원사업의 지원을 받아 수행된 연구임(NRF-2021S1A5A2A03068831).

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