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The Korean Society for Journalism & Communication Studies (KSJCS)
[ Journalism Communication ]
Korean Journal of Journalism & Communication Studies - Vol. 62, No. 5, pp.7-36
ISSN: 2586-7369 (Online)
Print publication date 31 Oct 2018
Received 13 Jun 2018 Revised 14 Sep 2018 Accepted 26 Sep 2018
DOI: https://doi.org/10.20879/kjjcs.2018.62.5.001

뉴스과잉 지각과 뉴스이용의 관계 : 선행요인과 대응전략을 중심으로

김균수** ; 이선경*** ; 고준****
**전남대학교 신문방송학과 부교수, 주저자 kimk@jnu.ac.kr
***오클라호마대학 커뮤니케이션학과 조교수 sunklee@ou.edu
****전남대학교 경영학부 교수, 교신저자 kjoon@chonnam.ac.kr
Antecedents and Coping Strategies in Perceived News Overload and News Uses
Kyun Soo Kim** ; Sun Kyong Lee*** ; Joon Koh****
**Associate Professor, Chonnam National University kimk@jnu.ac.kr
***Assistant Professor, University of Oklahoma sunklee@ou.edu
****Professor, Chonnam National University kjoon@chonnam.ac.kr

초록

본 연구는 양적으로 풍성한 뉴스에 대한 뉴스 이용자 지각이 뉴스 소비와 어떻게 연결되는지에 대한 진단의 기회를 제공한다. 구체적으로, 다양한 정보 및 뉴스 전달 플랫폼을 통한 뉴스가 넘쳐나는 환경에서 뉴스 이용자들의 뉴스과잉 지각에 영향을 미치는 선행요인 및 뉴스과잉 지각이 뉴스이용 태도 및 행위와 어떠한 관련이 있는지를 조사했다. 설문조사 결과, 선행요인의 차원에서, 첫째, 인구학적 요인, 뉴스관심도, 그리고 뉴스 플랫폼 이용정도를 통제 했을 때 성별이 뉴스과잉 지각을 예측하는 변인으로 나타났다. 둘째, 뉴스 미디어 플랫폼 이용 정도에 따른 뉴스과잉 지각의 정도를 살펴본 결과, 뉴스잡지, 트위터, 블로그를 통한 뉴스이용 정도가 뉴스과잉 지각과 정적으로 유의미한 관계를 맺고 있었다. 다음으로, 뉴스과잉 지각이 저널리즘의 미래와 관련해 어떠한 실천적 함의를 갖는지 뉴스과잉 대응차원에서 살펴본 결과, 뉴스과잉 지각은 인구학적 속성, 뉴스관심, 그리고 뉴스 미디어 플랫폼 이용정도를 통제한 후에도 뉴스 회피, 선택적 노출, 뉴스 개인화, 그리고 뉴스 공유와 정적인 관련성이 있었다. 이상의 결과를 바탕으로, 뉴스과잉 지각과 저널리즘 생산과 소비의 역동성을 이론화하기 위한 후속연구의 필요성을 제시하였다.

Abstract

This study sought to provide an opportunity to diagnose how news users’ perceptions about news overload is related to news consumption. Specifically, the study investigated the antecedents of perceiving news overload via various information and news devices and platforms and how the perceived news overload is related to attitudes and behaviors. As the results of an online survey, in terms of antecedents, gender was a significant predictor of perceived news overload after controlling demographics, news interests, and uses of news platforms. News uses through news magazine, twitter, and blogs were positively associated with perceived news overload. In terms of coping strategies for the practical implications of perceived news overload in light of the future of journalism, the perceived news overload is positively related to news avoidance, selective exposure, news personalization, and news sharing after controlling demographics, news interests, and uses of news platforms. Based on the results, a need for future research of theorizing the dynamics of the perceived news overload and the production and consumption of journalism was discussed.

Keywords:

news overload, news avoidance, selective exposure, news personalization, news sharing

키워드:

뉴스과잉, 뉴스회피, 선택적 노출, 뉴스 개인화, 뉴스 공유

Acknowledgments

본 연구는 2018년도 전남대학교 경영전문대학원 학술장학재단의 지원을 받아 수행되었음.

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