The Korean Society for Journalism & Communication (KSJCS)
[ Article ]
Korean Journal of Journalism & Communication - Vol. 69, No. 2, pp.63-109
ISSN: 2586-7369 (Online)
Print publication date 30 Apr 2025
Received 07 Feb 2025 Revised 01 Apr 2025 Accepted 03 Apr 2025
DOI: https://doi.org/10.20879/kjjcs.2025.69.2.002

기초 지자체의 지역신문 금전적 지원에 의한 매체포획과 지역신문의 보도

이예진*** ; 이준웅****
***서울대학교 언론정보학과 석사 yio1245@snu.ac.kr
****서울대학교 언론정보학과 교수 jwrhee@snu.ac.kr
Media Capture by Financial Support from Local Governments and Local Newspaper Coverage
Lee, Yejin*** ; Rhee, June Woong****
***M.A, Department of Communication, Seoul National University yio1245@snu.ac.kr
****Professor, Department of Communication, Seoul National University jwrhee@snu.ac.kr

초록

지역신문에 대한 금전적 지원을 둘러싸고 찬반 양측이 첨예하게 대립한다. 한편은 지역신문의 생존을 보장하기 위해 금전적 지원이 필요하다고 주장하고, 반대편은 금전적 지원이 매체 포획의 수단으로 작용해 지역신문의 권력 견제 기능이 후퇴할 수 있다고 우려한다. 그동안 지역 정부의 언론에 대한 금전적 지원이 지원받은 언론사의 보도에 미친다는 주장은 많았지만, 그 효과를 경험적으로 검토한 연구는 드물다. 이 연구는 우리나라 기초지자체의 금전적 지원이 지역신문 시정 보도에 어떤 영향을 끼치고 그 효과가 정치-언론 간 인적 연관성에 따라 달라지는지를 탐구했다. 2019년~2023년 5년간 대구, 대전, 인천의 10개 기초지자체가 지역신문에 지출한 광고료와 신문 구독료를 합산한 금전적 지원을 독립변수로, 시정 보도의 지자체에 대한 논조와 취재원 다양성을 종속변수로 사용해 일반화된 순서형 로지스틱 회귀분석을 진행했다. 연구 결과, 가설대로 지역정부의 금전적 지원은 지역신문 시정보도에서 지자체에 대한 긍정적인 보도를 증가시키고 부정적인 보도는 억제하는 효과를 보였다. 그러나 가설과 다르게 시정보도에서 다양한 취재원을 인용하도록 유도하는 효과도 확인할 수 있었다. 또한 2019년~2023년 5년간 각 지자체가 임용한 언론사 출신 공무원 수를 측정해 정치-언론 간 인적 연관성의 조절효과를 분석했지만 인적 연관성의 조절효과는 나타나지 않았다. 결과적으로 지역신문에 대한 금전적 지원은 역기능과 순기능을 모두 가지고 있어, 다각적인 해석이 가능하다고 하겠다. 이 연구는 한국 언론에서 매체 포획에 특히 취약한 위치에 놓여 있는 지역신문이 언론 지원 정책에 따라 지면이 변할 수 있다는 통념을 확인하면서, 그간 한국 언론학이 잘 다루지 않았던 정치-언론 인적 연관성과 신문 구독료에 대한 관심을 촉구한다.

Abstract

The issue of financial support for local newspapers remains highly contentious, with sharp divisions between proponents and opponents. While some argue that such funding is critical to the survival of local newspapers, others raise concerns that it may facilitate media capture, ultimately undermining the ability of local newspapers to function as a check on state power. Previous studies in South Korea consistently suggest that government financial support for the press induces pro-government reportage. However, empirical research that quantitatively investigates this media capture impact is scarce. This study proposes two hypotheses to investigate the impact of financial support from local governments on local newspaper coverage of municipal administration and whether these effects vary based on the personal connection between politicians and media personel. The first hypothesis posits that as financial support from local governments to local newspapers increases, the diversity of news sources in reports on local governments will decrease, while the overall tone of coverage will become more favorable. The second hypothesis suggests that the effect of financial support on local newspaper coverage is moderated by the degree of personal connections between local political figures and journalists. To test the hypotheses, this study collected data on the total amount of advertising and subscription fees paid by ten local governments in Daegu, Daejeon, and Incheon to local newspapers between 2019 and 2023. A series of generalized ordinal logistic regression analyses revealed that increased financial support from local governments corresponded with a rise in positive coverage and a decline in negative coverage of local governments. However, contrary to the hypothesis, financial support was found to enhance the diversity of news sources in media coverage of local governments. Additionally, using the number of journalists appointed as government officials in each local government from 2019 to 2023, we investigated the moderating effect of human connections on the relationship between financial support and news coverage. However, the results indicated no statistically significant moderating effect. This study demonstrates that financial support for local newspapers can yield both positive and negative effects, underscoring the need for a multifaceted approach to addressing financial media capture. The findings contribute to Korean journalism studies by providing a quantitative analysis of financial support and its implications for media capture, particularly in the context of local newspapers, which are more susceptible to such influences. Overall, the study offers insights into the relationship between local governments and local news organizations within the framework of media capture theories.

Keywords:

local newspapers, media capture, financial support, human connections, content analysis

키워드:

지역신문, 매체 포획, 금전적 지원, 인적 연관성, 내용 분석

Acknowledgments

This work was based on the master’s thesis research conducted by Yejin Lee at Seoul Natioanl University(이 글은 이예진의 2024년 서울대학교 언론정보학과 석사학위논문의 일부를 수정보완한 것입니다).

The research was supported by Institute of Communication Research of Seoul National University, the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea(이 연구는 서울대학교 언론정보연구소와 2021년 교육부와 한국연구재단의 지원을 받아 이루어졌습니다)[NRF-2021S1A5B8096358].

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