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The Korean Society for Journalism & Communication Studies (KSJCS)
[ Journalism Communication ]
Korean Journal of Journalism & Communication Studies - Vol. 63, No. 5, pp.190-229
ISSN: 2586-7369 (Online)
Print publication date 31 Oct 2019
Received 06 Jun 2019 Revised 20 Sep 2019 Accepted 03 Oct 2019
DOI: https://doi.org/10.20879/kjjcs.2019.63.5.006

다수 의견은 소수 의견을 어떻게 침묵에 이르게 하는가? : 고립에 대한 두려움과 논쟁에서의 성공 가능성의 매개 효과 검증

정다은** ; 정성은***
**성균관대학교 미디어커뮤니케이션학과 BK사업단 박사후 연구원 itzmede@gmail.com
***성균관대학교 미디어커뮤니케이션학과 교수 chseun@skku.edu
How Does the Majority Silence the Minority? : Tests of Mediating Effects of Isolation Fear and Debate Success Expectancy
Da-Eun Jeong** ; Sungeun Chung***
**Postdoctoral Researcher, Brain Korea 21 Project for Department of Media and Communication, Sungkyunkwan University itzmede@gmail.com
***Professor, Department of Media and Communication, Sungkyunkwan University, corresponding author chseun@skku.edu

초록

본 연구는 침묵의 나선 이론을 토대로 한 연구들이 사용했던 고립에 대한 두려움의 측정 문항들을 검토하여 이를 고립을 두려워하는 개인적 성향, 특정 상황에서 발생할 것으로 예상되는 고립에 대한 두려움, 그리고 논쟁 성향으로 분류하였다. 이후 각 변수가 의견 분위기에 대한 지각과 의사표현 여부의 매개 변수로 작용하는지를 검증하였다. 본 연구는 또한 의견 분위기에 대한 지각과 의사표현 여부에 대한 논쟁에서의 성공 가능성 지각의 매개 효과를 검증했다. 최저임금 인상안을 주제로 면대면 상황(N = 367)과 온라인 상황(N = 327)에서의 의사표현 여부를 검증한 결과, 고립에 대한 개인적 성향은 고립에 대한 상황적 두려움에 영향을 미쳤으나 고립에 대한 상황적 두려움은 다수 의견에 대한 지각과 의사표현 여부의 매개 변수로 작용하지 않았다. 논쟁에서의 성공 가능성 지각은 다수 의견에 대한 지각이 의사표현 여부에 미치는 영향을 매개했고, 주장의 상대적 견고성과 자신의 의견에 대한 확신 정도가 논쟁에서의 성공 가능성 지각에 영향을 미치는 것으로 나타났다. 이상의 결과에 대한 이론적 함의가 논의되었다.

Abstract

This research examines the measures of fear of isolation, as theorized in the spiral of silence thesis, used across previous studies. It categorized the measures into three groups: dispositional, situational and argumentative. It then hypothesizes these groups as mediators between perceived opinion climate and willingness to express opinions. The hypotheses were tested on the issue of minimum wage in South Korea by an experiment in which participants were put in either two: a face-to-face debate(N = 367) or an online debate(N = 327). The results showed that dispositional fear of isolation affected situational fear of isolation; however, situational fear of isolation did not mediate the effect of opinion climate on willingness to express opinions. Second, debate success expectancy mediated the effect of opinion climate on willingness to express opinions. Third, relative argument strength affected the debate success expectancy. Fourth, attitude certainty affected the debate success expectancy. Theoretical implications from the findings are discussed.

Keywords:

fear of isolation, debate success expectancy, relative argument strength, attitude certainty, willingness to express

키워드:

고립에 대한 두려움, 논쟁에서의 성공 가능성 지각, 주장의 상대적 견고성, 자신의 의견에 대한 확신 정도, 의사표현

Acknowledgments

This study is based on the dissertation submitted by Da-Eun Jeong for Ph.D. degree, Sungkyunkwan University, Seoul, Korea, 2019 (이 논문은 정다은의 박사학위 논문 일부를 토대로 작성되었습니다).

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Appendix

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