코로나19 뉴스의 국내외 위기대응 책임 프레임이 타국민에 대한 처벌 정책 지지에 미치는 영향 : 집단 나르시시즘의 매개효과 중심
초록
본 연구는 코로나19에 대한 대응이 국가별로 다르게 진행되고 있다는 점을 바탕으로, 코로나19 뉴스의 국내외 위기대응 책임 프레임이 사람들의 태도 및 정책 지지에 미치는 영향을 탐구하였다. 구체적으로 자국(한국)의 위기대응 책임 프레임 2(자국 고양 국민 vs. 자국 고양 정부), 타국의 위기대응 책임 프레임 2(타국 비판 국민 vs. 타국 비판 정부)로 구분해 이 기사들이 집단 나르시시즘에 미치는 영향을 검증했으며, 이와 함께 코로나19 대응 기사가 처벌 정책 지지에 영향을 미치는 과정에 집단 나르시시즘이 매개효과를 보이는지 탐구하였다. 연구문제를 검증하기 위해 실험설계를 구성하였다. 실험 참여자(N=400)를 네 개 집단으로 나누었으며, 참여자들은 ‘자국 고양 국민 프레임 × 타국 비판 국민 프레임’, ‘자국 고양 국민 프레임 × 타국 비판 정부 프레임’, ‘자국 고양 정부 프레임 × 타국 비판 국민 프레임’, ‘자국 고양 정부 프레임 × 타국 비판 정부 프레임’ 등 조건별 실험 자극물을 본 후 주요 변인에 응답했다. 분석결과, 집단 나르시시즘에 대해 자국의 위기대응 책임 프레임과 타국의 위기대응 책임 프레임의 주효과는 유의미하지 않았으며 이들 프레임 간 상호작용 효과는 유의미하였다. 구체적으로 타국 비판 국민 조건에서 자국 고양 정부 프레임의 집단 나르시시즘 평균이 자국 고양 국민 프레임의 평균보다 유의미하게 높았다. 그리고 코로나19 국내외 위기대응 책임 프레임이 처벌 정책 지지에 영향을 미치는 과정을 검증한 결과, 책임 프레임은 처벌 정책 지지에 직접적으로 유의미한 영향을 미치지 않았다. 그러나 코로나19 책임 프레임은 집단 나르시시즘을 매개로 처벌 정책 지지에 유의미한 영향을 미치는 것으로 나타났다. 구체적으로 타국 비판 국민 조건에서 자국 고양 정부 프레임은 집단 나르시시즘을 유의미하게 증가시켰으며, 이 과정을 통해 유발된 집단 나르시시즘은 타국민에 대한 처벌 정책 지지에 정적(+)으로 유의미한 영향을 미쳤다. 이러한 분석결과를 토대로 본 연구는 코로나19 대응 관련 뉴스에 대한 실무적 방향성을 제시하였다.
Abstract
Despite the important role of news media in assisting people in coping with the COVID-19 pandemic at both national and global levels, the observed trends of news coverage are not always appropriate for serving the role. In the early phase of COVID-19, news coverage in Korea often criticized the way in which foreign countries responded to COVID-19, compared with how well our own country handled pandemic response. For example, it was often reported in a negative light that European and North American countries were reluctant to adopt collective response strategies or strict measures(e.g., mask wearing, social distancing, and tracking of confirmed patients’ trajectories), as opposed to Korea and Asian countries, to reduce the spread of the virus. These news trends of criticizing foreign countries might be effective in enhancing national esteem for a short period; however, such news may have undesirable effects causing conflicts among domestic and foreign people and eventually interfering with global collaboration to implement regulations or policies in combating the pandemic. In view of this, the objective of this study was to examine how news reports on COVID-19 responses in domestic and foreign countries influence people’s attitude and support for governmental punitive policies toward foreigners. In particular, this study examined the role of responsibility frames (people versus government) in news that praise Korea’s successful response to COVID-19 while criticizing foreign countries’ response. Specifically, we examined the effects of 2 responsibility frames praising Korea’s response (people versus government) and 2 responsibility frames criticizing foreign countries’ response (people versus government) on collective narcissism and support for punitive policies toward foreigners in Korea. The mediating role of collective narcissism in the effects of news on punitive policy support was also examined. We conducted an online experiment, using a 2×2 factorial design. Study participants (N=400) were randomly assigned to one of the four conditions: Korean people × foreign people, Korean people × foreign government, Korean government × foreign people, and Korean government × foreign government responsibility frame conditions. The results showed that neither the responsibility frames on Korea’s response nor the responsibility frames on foreign countries’ response had significant main effects on collective narcissism and punitive policy support. However, their interaction effect on collective narcissism was significant. Specifically, among those who read news with the foreign people responsibility frame, the Korean government responsibility frame increased collective narcissism significantly more than the Korean people responsibility frame. With respect to the mediating role of collective narcissism, the effect of the Korean government (as opposed to people) responsibility frame on increasing support for punitive policy was significantly mediated via collective narcissism in the condition of the foreign people responsibility frame; by contrast, such mediation effect was not significant in the condition of the foreign government responsibility frame. Theoretical and social implications based on the results are discussed, and future research is also suggested.
Keywords:
COVID-19 Response Coverage, Responsibility Frame, Collective Narcissism, Punitive Policy Support키워드:
코로나19, 국내외 대응 기사, 위기대응 주체, 책임 프레임, 집단 나르시시즘, 처벌 정책 지지Acknowledgments
This work was supported by the Ministry of Education of the Republic of Korea and the National Res earch Foundation of Korea(NRF-2021S1A5C2A02088387) and the Institute of Communication Research at Seoul National University Research Grant(이 논문은 2021년 대한민국 교육부와 한국연구재단의 지원(NRF-2021S1A5C2A02088387)과 서울대학교 언론정보연구소의 지원을 받아 수행된 연구임).
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